Creator brands - how Mrs Hinch and other influencers broke ASA rules
There were two ASA rulings this week investigating Sophie Hinchliffe (AKA Mrs Hinch) for not clearly disclosing that her Instagram posts...
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Thoughts, opinions, tips and advice on all things compliance, regulation and ad-related from ASA and regulatory expert and consultant, Rupa Shah.
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rupahashtag
- Feb 8
- 5 min
Cheers to the ASA ruling on Laura Whitmore!
Plenty of reasons today for me to raise a glass, but not so much for the Love Island host, Laura Whitmore, who was subject to a quite...
1,884 views
rupahashtag
- May 9, 2022
- 4 min
DCMS Report on Influencer Culture
The Department for Digital, Culture, Media and Sport published its report today on the benefits and challenges for the UK influencer...
42 views
rupahashtag
- Mar 22, 2022
- 2 min
ASA issues Red Alert warning for Crypto Ads
The Advertising Standards Authority (ASA) today issued an Enforcement Notice to over 50 companies which advertise cryptocurrencies,...
31 views
rupahashtag
- Jan 18, 2022
- 2 min
ASA uses Instagram ads to target rogue influencers
ASA introduces warning ads on Instagram for rogue influencers.
540 views
rupahashtag
- Mar 18, 2021
- 3 min
ASA report reveals influencers failing to disclose Instagram Stories
An ASA/CAP report out today details the low levels of disclosure across multiple industries by influencers on Instagram. The monitoring...
110 views
rupahashtag
- Nov 4, 2020
- 3 min
Adding Value as an Influencer
As the Advertising Standards Authority publishes it's first ruling into a TikTok ad, I decided it was time to talk about the error that...
120 views
rupahashtag
- Oct 7, 2020
- 3 min
Gemma Collins promotes irresponsible weight loss jabs
The ASA has been a little quiet over the past couple of months but it seems they've been busy behind the scenes investigating a spate of...
63 views
rupahashtag
- Mar 4, 2020
- 3 min
VidCon LDN 2020 : Hashtag Ad Q&A with the ASA
VidCon 2020 included an interesting new feature : a Q&A with the UK's advertising regulator - the Advertising Standards Authority. The...
25 views
rupahashtag
- Feb 14, 2020
- 3 min
FTC seeks stronger penalties for influencer marketers who fail to disclose
FTC Commissioner Rohit Chopra, following concerns that the current non-binding Endorsement Guides and soft-touch enforcement approach has...
46 views
rupahashtag
- Sep 5, 2019
- 3 min
ASA tells Influencers to use Hashtag Ad
Summary of the ASA's report into the labelling of influencer advertising
102 views
rupahashtag
- Aug 13, 2019
- 4 min
Compliant influencer marketing for MICE
Guidance for compliant influencer marketing in the MICE industry
16 views
rupahashtag
- Jan 24, 2019
- 3 min
Star Influencers Fail to #AD
Yesterday the Competition and Markets Authority (CMA) announced that it had secured formal commitments from 16 celebrities to ensure...
23 views
rupahashtag
- Oct 2, 2018
- 3 min
The one key to smart influencer disclosure and compliance
Back in the summer of 2015, the US Federal Trade Commission (FTC) wrote a very interesting letter to Microsoft’s lawyers. In that letter...
17 views
rupahashtag
- Sep 19, 2018
- 2 min
ASA says no #AD, no problem
Here's a good rule/tip/mantra to follow: ASA rulings that are not upheld, i.e. "no breach", can be as significant as those that are...
30 views
rupahashtag
- Sep 13, 2018
- 3 min
No #AD again? You cannot be serious?!
This week sees another ASA ruling against an influencer who really ought to know the rules by now. It's certainly not the first time...
25 views
rupahashtag
- Aug 17, 2018
- 3 min
CMA Influencer Investigation: Q&A for Agencies and Brands
The Competition and Markets Authority (CMA) has launched an investigation into concerns that social media stars are not properly...
21 views
rupahashtag
- Jan 22, 2018
- 3 min
Trust me, I’m a blogger
Last week blogger Elle Darby hit the headlines for being publicly shamed by a Dublin hotel for trying to blag a free hotel room for...
12 views
rupahashtag
- Oct 11, 2017
- 2 min
Sh*t, another ASA social media ruling
My favourite ASA rulings are those that rank swear words. Like, literally pop them on a scale and tell you which is the naughtiest. So...
12 views
rupahashtag
- Aug 21, 2017
- 1 min
Online influencers: is it an #ad?
This week’s blog was written for CAP and the ASA. Read it here
4 views
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