blog

Thoughts, opinions, tips and advice on all things compliance, regulation and ad-related from ASA and regulatory expert and consultant, Rupa Shah.

ASA report reveals influencers failing to disclose Instagram Stories

rupahashtag

Mar 18
3 min

ASA report reveals influencers failing to disclose Instagram Stories

An ASA/CAP report out today details the low levels of disclosure across multiple industries by influencers on Instagram. The monitoring...

67 views

rupahashtag

Nov 4, 2020
3 min

Adding Value as an Influencer

As the Advertising Standards Authority publishes it's first ruling into a TikTok ad, I decided it was time to talk about the error that...

80 views

Gemma Collins promotes irresponsible weight loss jabs

rupahashtag

Oct 7, 2020
3 min

Gemma Collins promotes irresponsible weight loss jabs

The ASA has been a little quiet over the past couple of months but it seems they've been busy behind the scenes investigating a spate of...

35 views

VidCon LDN 2020 : Hashtag Ad Q&A with the ASA

rupahashtag

Mar 4, 2020
3 min

VidCon LDN 2020 : Hashtag Ad Q&A with the ASA

VidCon 2020 included an interesting new feature : a Q&A with the UK's advertising regulator - the Advertising Standards Authority. The...

13 views

FTC seeks stronger penalties for influencer marketers who fail to disclose

rupahashtag

Feb 14, 2020
3 min

FTC seeks stronger penalties for influencer marketers who fail to disclose

FTC Commissioner Rohit Chopra, following concerns that the current non-binding Endorsement Guides and soft-touch enforcement approach has...

38 views

rupahashtag

Sep 5, 2019
3 min

ASA tells Influencers to use Hashtag Ad

Summary of the ASA's report into the labelling of influencer advertising

72 views

rupahashtag

Aug 13, 2019
4 min

Compliant influencer marketing for MICE

Guidance for compliant influencer marketing in the MICE industry

6 views

rupahashtag

Jan 24, 2019
3 min

Star Influencers Fail to #AD

Yesterday the Competition and Markets Authority (CMA) announced that it had secured formal commitments from 16 celebrities to ensure...

9 views

The one key to smart influencer disclosure and compliance

rupahashtag

Oct 2, 2018
3 min

The one key to smart influencer disclosure and compliance

Back in the summer of 2015, the US Federal Trade Commission (FTC) wrote a very interesting letter to Microsoft’s lawyers. In that letter...

11 views

rupahashtag

Sep 19, 2018
2 min

ASA says no #AD, no problem

Here's a good rule/tip/mantra to follow: ASA rulings that are not upheld, i.e. "no breach", can be as significant as those that are...

25 views

rupahashtag

Sep 13, 2018
3 min

No #AD again? You cannot be serious?!

This week sees another ASA ruling against an influencer who really ought to know the rules by now. It's certainly not the first time...

11 views

CMA Influencer Investigation: Q&A for Agencies and Brands

rupahashtag

Aug 17, 2018
3 min

CMA Influencer Investigation: Q&A for Agencies and Brands

The Competition and Markets Authority (CMA) has launched an investigation into concerns that social media stars are not properly...

16 views

rupahashtag

Jan 22, 2018
3 min

Trust me, I’m a blogger

Last week blogger Elle Darby hit the headlines for being publicly shamed by a Dublin hotel for trying to blag a free hotel room for...

6 views

rupahashtag

Oct 11, 2017
2 min

Sh*t, another ASA social media ruling

My favourite ASA rulings are those that rank swear words. Like, literally pop them on a scale and tell you which is the naughtiest. So...

10 views

rupahashtag

Aug 21, 2017
1 min

Online influencers: is it an #ad?

This week’s blog was written for CAP and the ASA. Read it here

3 views

rupahashtag

Jul 22, 2017
2 min

Introducing Hashtag Ad

Well, here it is, the first blog for my new business. Choosing a topic wasn’t easy so I’m keeping it simple and using this first post as...

7 views

blog

ASA report reveals influencers failing to disclose Instagram Stories

Adding Value as an Influencer

Gemma Collins promotes irresponsible weight loss jabs

VidCon LDN 2020 : Hashtag Ad Q&A with the ASA

FTC seeks stronger penalties for influencer marketers who fail to disclose

ASA tells Influencers to use Hashtag Ad

Compliant influencer marketing for MICE

Star Influencers Fail to #AD

The one key to smart influencer disclosure and compliance

ASA says no #AD, no problem

No #AD again? You cannot be serious?!

CMA Influencer Investigation: Q&A for Agencies and Brands

Trust me, I’m a blogger

Sh*t, another ASA social media ruling

Online influencers: is it an #ad?

Introducing Hashtag Ad

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