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Thoughts, opinions, tips and advice on all things compliance, regulation and ad-related from ASA and regulatory expert and consultant, Rupa Shah.
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TALA & Grace Beverley - A Lesson in Commercial Disclosure
With the influencer Grace Beverley hitting the headlines this week for an Advertising Standards Authority ruling into her social media...
rupahashtag
May 23, 20244 min read
81 views
Creator brands - how Mrs Hinch and other influencers broke ASA rules
There were two ASA rulings this week investigating Sophie Hinchliffe (AKA Mrs Hinch) for not clearly disclosing that her Instagram posts...
rupahashtag
Mar 17, 20238 min read
166 views
Cheers to the ASA ruling on Laura Whitmore!
Plenty of reasons today for me to raise a glass, but not so much for the Love Island host, Laura Whitmore, who was subject to a quite...
rupahashtag
Feb 8, 20235 min read
1,939 views
DCMS Report on Influencer Culture
The Department for Digital, Culture, Media and Sport published its report today on the benefits and challenges for the UK influencer...
rupahashtag
May 9, 20224 min read
49 views
ASA issues Red Alert warning for Crypto Ads
The Advertising Standards Authority (ASA) today issued an Enforcement Notice to over 50 companies which advertise cryptocurrencies,...
rupahashtag
Mar 22, 20222 min read
36 views
ASA uses Instagram ads to target rogue influencers
ASA introduces warning ads on Instagram for rogue influencers.
rupahashtag
Jan 18, 20222 min read
570 views
ASA report reveals influencers failing to disclose Instagram Stories
An ASA/CAP report out today details the low levels of disclosure across multiple industries by influencers on Instagram. The monitoring...
rupahashtag
Mar 18, 20213 min read
116 views
Adding Value as an Influencer
As the Advertising Standards Authority publishes it's first ruling into a TikTok ad, I decided it was time to talk about the error that...
rupahashtag
Nov 4, 20203 min read
129 views
Gemma Collins promotes irresponsible weight loss jabs
The ASA has been a little quiet over the past couple of months but it seems they've been busy behind the scenes investigating a spate of...
rupahashtag
Oct 7, 20203 min read
104 views
VidCon LDN 2020 : Hashtag Ad Q&A with the ASA
VidCon 2020 included an interesting new feature : a Q&A with the UK's advertising regulator - the Advertising Standards Authority. The...
rupahashtag
Mar 4, 20203 min read
30 views
FTC seeks stronger penalties for influencer marketers who fail to disclose
FTC Commissioner Rohit Chopra, following concerns that the current non-binding Endorsement Guides and soft-touch enforcement approach has...
rupahashtag
Feb 14, 20203 min read
47 views
ASA tells Influencers to use Hashtag Ad
Summary of the ASA's report into the labelling of influencer advertising
rupahashtag
Sep 6, 20193 min read
120 views
Compliant influencer marketing for MICE
Guidance for compliant influencer marketing in the MICE industry
rupahashtag
Aug 13, 20194 min read
18 views
Star Influencers Fail to #AD
Yesterday the Competition and Markets Authority (CMA) announced that it had secured formal commitments from 16 celebrities to ensure...
rupahashtag
Jan 24, 20193 min read
26 views
The one key to smart influencer disclosure and compliance
Back in the summer of 2015, the US Federal Trade Commission (FTC) wrote a very interesting letter to Microsoft’s lawyers. In that letter...
rupahashtag
Oct 2, 20183 min read
19 views
ASA says no #AD, no problem
Here's a good rule/tip/mantra to follow: ASA rulings that are not upheld, i.e. "no breach", can be as significant as those that are...
rupahashtag
Sep 19, 20182 min read
31 views
No #AD again? You cannot be serious?!
This week sees another ASA ruling against an influencer who really ought to know the rules by now. It's certainly not the first time...
rupahashtag
Sep 13, 20183 min read
32 views
CMA Influencer Investigation: Q&A for Agencies and Brands
The Competition and Markets Authority (CMA) has launched an investigation into concerns that social media stars are not properly...
rupahashtag
Aug 17, 20183 min read
24 views
Trust me, I’m a blogger
Last week blogger Elle Darby hit the headlines for being publicly shamed by a Dublin hotel for trying to blag a free hotel room for...
rupahashtag
Jan 22, 20183 min read
14 views
Sh*t, another ASA social media ruling
My favourite ASA rulings are those that rank swear words. Like, literally pop them on a scale and tell you which is the naughtiest. So...
rupahashtag
Oct 11, 20172 min read
15 views
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